What Are Topic Clusters?

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As writers often like to be sharp and direct with their audience, using topic clusters allows them to continue to educate or inform all their readers, whether that be a marketing college graduate to someone who has never heard of pillar pages in their life. 

All topic clusters link to the pillar page and the pillar page links to the clusters.

Definition of Topic Clusters

Topic Clusters are basically individual pages based around the same broad topic that have their own individual niche that they are attempting to address. They all work together to provide further insight on the main content pillar page.

The same picture we used to demonstrate what pillar pages are can be used to help understand topic clusters. Each shape holds its own individual form (representing the topic cluster pages) whilst still maintaining its link to the core colour (representing the content pillar page)

How Topic Clusters can be Helpful

Advantages to using pillar pages and topic clusters are, higher volume of web traffic, easier navigation for potential buyers on the topic and better site mapping.

Topic clusters can be very beneficial for the overall layout of a blog as well as improve the effectiveness of the message or information that is being addressed with more detail and precision.

The Purpose of Topic Clusters

Sound use of topic clusters are considered essential among many modern day digital marketers. The ability to link pages within to one another can be seen as a major revenue for traffic. In addition to this it also helps google understand the relationship between your pages as well as the relevance of your pages.

Use of topic clusters really enable search engines like google to understand your website, ultimately always linking back to your content pillar page.

If you enjoyed this short run through of what topic clusters are and what to learn more about content pillar marketing strategies head to the Online Creator Institute.

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